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Warren Miller's Articles

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  • Email Marketers Report Success Despite the Economic Downturn
    Has the recent global recession affected your everyday life Unfortunately, being one of the worst recessions since the Great Depression, millions of people around the world have certainly felt the impact
  • The 4 Ps of Marketing
    On a theoretical level, marketing is often defined under 4 heads – known in certain circles as 'the 4Ps' These essential marketing elements usually need to be intermingled within an online framework to deliver a complete, return-driven, focused marketing campaign on an ongoing basis
  • Email Marketing ROI Remains High
    The Internet continues to be among the most effective and most profitable avenues for businesses looking to improve their brands recognition Of the many ways to market a business online, email marketing continues to be one of the most popular - and for good reason
  • Building a Bigger Audience Using Twitter
    It seems like everywhere you look these days, someone is using or talking about Twitter It’s a great way to keep current on what your friends and family members are doing, and the site’s growing popularity can attest to it
  • B2B Marketing Strategies
    Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart 'Buy one get one free' offers simply won't have the same effect when you're dealing with professional clients
  • Generating Traffic Using Twitter
    Most people know that Twitter is an awesome way to keep current on what’s going on in the world these days Whether the goal is to keep up on the latest specials from your favorite businesses or to simply keep up with your friends’ lives, Twitter is a great tool
  • Using Mobile Coupons to Enhance Current Advertising
    Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing
  • SEO - Content is Still King
    As one expert in the internet SEO field put it – “content is the king” of search engine optimization This is becoming more commonly accepted and an even more important fact
  • Effective Ways to Build Incoming Links
    If you want to get your website noticed, the easiest way is to get to the top of popular search engines While all search engines have different formulas, they all have one thing in common: links
  • Effective Anchor Text to Improve Rankings
    The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own This is the hyperlinked text that is visible to the human eye
  • Tips on Email Marketing Management
    List building is one of the most profitable online ventures that you can ever get into And if you are already making good money through your website, adding list building and an email marketing management solution into your arsenal might give a good boost to your income earning potential
  • United States is Catching Up to Europe and Asia in the SMS Marketing Race
    Mobile marketing is marketing directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale
  • The Benefits of Email Marketing
    Email marketing is perhaps the most cost-effective direct marketing method, enabling marketers a degree of targeting along with the luxury of full tracking and analytics to measure and tweak results By allowing direct delivery of targeted marketing message to voluntary recipients, an email marketing campaign can ensure business owners a solid ROI and deliver high-margin revenue
  • Increase Your Profits With Email Marketing
    Small business owners spend hours of time and money trying to attract new business A steady flow of new business is necessary for business survival
  • Website Promotion by Using Search Engine Optimization
    In terms of search engine optimization, the on-page attributes are only part of the equation A successful SEO campaign also requires link-building, which means garnering links with your keyword as the anchor text (replacing 'Click Here' with 'YOUR KEYWORD') from other websites
  • Online Searches Finally Overtake 'Traditional' Advertising Mediums
    Online search engines have replaced phone books for 54% of Americans searching for local businesses As a result, it is now more important than ever for businesses to ensure that they have a high-quality online presence
  • Mobile Marketing Growing Rapidly in the USA
    The market for consumer goods and services in the United States is one of the largest in the world Not only do US customers have one of the highest propensities to consume in the world, they also possess wide and affordable access to newly released products, services and technologies
  • Online Advertising For Offline Businesses
    The versatility that the internet provides has certainly allowed new businesses to prosper, whether they are a primarily online or offline venture Online advertising has the potential to add serious value to your business
  • Email and Mobile Marketing - Now Affordable to the Smallest of Businesses
    Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day
  • Improve Your Brand With Search Engine Optimization
    Traditional methods of marketing have been known to be quite expensive at times and not always as efficient as you would like them to be As a result, many businesses have turned to internet marketing to fulfill their strategies
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