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Mike Consol's Articles

  • What Infomercials Have to Teach us About Persuasion
    The best sales book I’ve ever read is titled “The Accidental Salesperson” It delivers on its promise of “more usable information per chapter than anything on the market
  • The E-book Strategy to Blogging Success
    Bloggers need to pay much attention to the subjects they choose to write about It’s the only way to attract and retain subscribers
  • 7 Rules For Electrifying Your Testimonials
    One of the most misused forms of sales and marketing is the testimonial

    This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects
  • 6 Tips For Networking at Business Events
    There is no substitute for the power of face-to-face networking But the question is: Are we maximizing those opportunities by using sound techniques that produce the very best results
  • 7 Reasons Your Company Should Podcast
    If you’re still not sure what a podcast is don’t feel bad You are one of millions of intelligent, informed people who are missing this piece of the New Media puzzle

    Having excused you, now permit me to chastise you
  • The End Of Advertising As We Know It
    Everybody is well aware that the advertising game has undergone some pretty radical changes But that’s just the beginning according to IBM, which is predicting that the next five years will bring more change for the advertising industry than we saw during the previous 50 years
  • Tips For Carbon-based Networking
    Every now and then, despite our best efforts to the contrary, we must tear ourselves away from computers, hand-held devices and other electronic components and actually talk to another human being Yes, a carbon-based flesh-and-blood earthling

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